Project Overview

• Project Name: Lotte Foods Baby Formula Brad

• Role: Website development, overseas distribution consulting

• Objective:

• WithMom is a healthy baby formula brand. The goal was to strengthen brand recognition, promote the products, and provide a global online platform for sales and information access.

• A website was developed to promote the brand, explain the health benefits of the products, and provide easy access to product information while expanding the overseas distribution business.

Planning Intent

• Strengthening Brand Image

• Designed a sleek website that enhances trust and approachability for the WithMom brand, reinforcing brand identity and consumer confidence.

• Efficient Overseas Distribution System

• Integrated an online sales and distribution system targeting the international market, allowing global consumers to easily purchase and access information about the products.

• User-Centered Website Design

• Structured the website so that customers could easily explore product information, pricing, usage details, and make purchases or inquiries with a simple and intuitive interface.

Key Features

1. Detailed Product Pages

• Provided detailed product information such as benefits, usage instructions, and ingredients to ensure that consumers could fully understand the products before purchase.

2. E-commerce Functionality

• Developed a seamless e-commerce system that allows global customers to easily purchase the products online.

3. Marketing Content for Global Markets

• Designed the site to support multiple languages and marketing materials, facilitating international sales and brand promotion.

Design Concept

• Color Scheme: Used nature-inspired, soft tones to emphasize the brand’s trustworthy and healthy image.

• Icons and Graphics: Applied clean, intuitive design elements to ensure easy access to information for the user.

• Responsive Design: Created a responsive website that provides an optimized experience across both mobile and desktop platforms.

Expected Outcomes

• Global Customer Acquisition: With the website designed for international distribution, the project aimed to attract global customers and increase sales.

• Enhanced Brand Trust: The professional and sleek design of the website helped enhance the brand’s trustworthiness.

• Efficient Marketing and Sales: The integrated e-commerce platform and comprehensive product information contributed to increased marketing effectiveness and sales.