Project Overview

Project Name: Lotte Foods Baby Formula Brad

Role: Website development, overseas distribution consulting

Objective:

• WithMom is a healthy baby formula brand. The goal was to strengthen brand recognition, promote the products, and provide a global online platform for sales and information access.

• A website was developed to promote the brand, explain the health benefits of the products, and provide easy access to product information while expanding the overseas distribution business.

Planning Intent

Strengthening Brand Image

• Designed a sleek website that enhances trust and approachability for the WithMom brand, reinforcing brand identity and consumer confidence.

Efficient Overseas Distribution System

• Integrated an online sales and distribution system targeting the international market, allowing global consumers to easily purchase and access information about the products.

User-Centered Website Design

• Structured the website so that customers could easily explore product information, pricing, usage details, and make purchases or inquiries with a simple and intuitive interface.

Key Features

1. Detailed Product Pages

• Provided detailed product information such as benefits, usage instructions, and ingredients to ensure that consumers could fully understand the products before purchase.

2. E-commerce Functionality

• Developed a seamless e-commerce system that allows global customers to easily purchase the products online.

3. Marketing Content for Global Markets

• Designed the site to support multiple languages and marketing materials, facilitating international sales and brand promotion.

Design Concept

Color Scheme: Used nature-inspired, soft tones to emphasize the brand’s trustworthy and healthy image.

Icons and Graphics: Applied clean, intuitive design elements to ensure easy access to information for the user.

Responsive Design: Created a responsive website that provides an optimized experience across both mobile and desktop platforms.

Expected Outcomes

Global Customer Acquisition: With the website designed for international distribution, the project aimed to attract global customers and increase sales.

Enhanced Brand Trust: The professional and sleek design of the website helped enhance the brand’s trustworthiness.

Efficient Marketing and Sales: The integrated e-commerce platform and comprehensive product information contributed to increased marketing effectiveness and sales.

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