Project Overview
• Project Name: Lotte Foods Baby Formula Brad
• Role: Website development, overseas distribution consulting
• Objective:
• WithMom is a healthy baby formula brand. The goal was to strengthen brand recognition, promote the products, and provide a global online platform for sales and information access.
• A website was developed to promote the brand, explain the health benefits of the products, and provide easy access to product information while expanding the overseas distribution business.

Planning Intent
• Strengthening Brand Image
• Designed a sleek website that enhances trust and approachability for the WithMom brand, reinforcing brand identity and consumer confidence.
• Efficient Overseas Distribution System
• Integrated an online sales and distribution system targeting the international market, allowing global consumers to easily purchase and access information about the products.
• User-Centered Website Design
• Structured the website so that customers could easily explore product information, pricing, usage details, and make purchases or inquiries with a simple and intuitive interface.

Key Features
1. Detailed Product Pages
• Provided detailed product information such as benefits, usage instructions, and ingredients to ensure that consumers could fully understand the products before purchase.
2. E-commerce Functionality
• Developed a seamless e-commerce system that allows global customers to easily purchase the products online.
3. Marketing Content for Global Markets
• Designed the site to support multiple languages and marketing materials, facilitating international sales and brand promotion.
Design Concept
• Color Scheme: Used nature-inspired, soft tones to emphasize the brand’s trustworthy and healthy image.
• Icons and Graphics: Applied clean, intuitive design elements to ensure easy access to information for the user.
• Responsive Design: Created a responsive website that provides an optimized experience across both mobile and desktop platforms.
Expected Outcomes
• Global Customer Acquisition: With the website designed for international distribution, the project aimed to attract global customers and increase sales.
• Enhanced Brand Trust: The professional and sleek design of the website helped enhance the brand’s trustworthiness.
• Efficient Marketing and Sales: The integrated e-commerce platform and comprehensive product information contributed to increased marketing effectiveness and sales.
