Project Overview

• Project Name: Tashan Company

• Role: Logo Design, Branding Consulting

• Objective:

• Tashan is a Cambodia-based company, and our goal was to establish a strong brand identity through logo design, visually reflecting the company’s core values.

• Through consulting, we helped improve their business operations and marketing strategy, creating a unique and differentiated brand image to build trust with customers.

Planning Intent

• Brand Identity Development

• We developed a powerful brand image through logo design that reflects Tashan’s core values and philosophy, effectively conveying the company’s vision and values to consumers.

• Differentiated Logo Design

• We presented various design plans and selected the optimal logo that best represented the Tashan brand, emphasizing professionalism and trustworthiness.

• Operational and Marketing Consulting

• Provided consulting on business operations and marketing strategies to support Tashan in achieving greater growth in both local and international markets.

Key Features

1. Logo Design

• Presented multiple design concepts to highlight Tashan’s brand identity and selected the best logo that represented the company’s values.

2. Brand Strategy Consulting

• Assisted in market analysis and brand strategy development to help Tashan strengthen its competitive edge and build a strong brand image.

3. Consistency in Design and Branding

• Ensured that the logo design and overall branding strategy were consistent throughout, reinforcing the company’s vision.

Design Concept

• Color Scheme: Used blue and yellow as the main colors to convey trust and professionalism, creating a bright and positive brand image.

• Icons and Graphics: Incorporated simple and bold graphic elements that reflected Tashan’s philosophy, emphasizing the brand’s distinctiveness.

• Design Philosophy: The design was based on the philosophy of “growing and coexisting together,” with an intuitive and simple logo that clearly conveyed the brand’s vision and values.

Expected Outcomes

• Enhanced Brand Recognition and Trust: Strengthened Tashan’s brand trust and recognition through effective logo and branding strategy.

• Increased Marketing Effectiveness: The combination of a strong brand image and marketing strategy helped attract customer attention and encourage repeat visits.

• Promoted Business Growth: Consulting services on business operations and marketing strategies contributed to Tashan’s steady and accelerated growth.