Project Overview
• Project Name: Cambodian Company Logo Design and Consulting
• Role: Logo design, marketing strategy, and operational consulting
• Objective:
• The goal was to provide logo design and brand identity building for a new company in Cambodia, as well as offer business growth and marketing strategy support.
• By creating a logo and brand design that effectively conveyed the company’s core values, we aimed to establish a unique and differentiated image in the market while ensuring long-term success for the business.
Planning Intent
• Brand Identity Creation
• Delivered a simple and intuitive logo design that conveyed the company’s core values of trust, professionalism, and efficiency.
• Operational Consulting Services
• Provided consulting services to optimize the company’s business operations, improving overall marketing strategies and operational efficiency.
• Logo Design
• Designed a symbol and text combination logo for “FindLink” to clearly represent the company’s goals and messages.
Key Features
1. Logo Design
• Created a logo that effectively expressed the brand identity, ensuring that the company’s mission and vision were visually represented.
2. Brand Colors and Elements
• Used blue, purple, and gray as the main colors to build trust and emphasize the brand message.
3. Reflecting Company Vision and Philosophy
• Emphasized the company’s core value of mutual support and coexistence through a logo design that communicated these ideals.
Design Concept
• Color Scheme: Utilized blue and purple to evoke trust, professionalism, and efficiency, reinforcing a mature and reliable brand image.
• Icons and Graphics: The logo design combined simple lines and symbols to create a modern, efficient corporate image.
• Design Philosophy: The design was intended to facilitate efficient business operations, capturing the company’s growth and vision.
Expected Outcomes
• Enhanced Brand Awareness: The logo and brand design helped strengthen the company’s image and increased its recognition in the market.
• Business Growth: Through the logo and marketing strategy, we built trust in the brand, which contributed to long-term business growth.
• Efficient Business Operations: The consulting services played a crucial role in improving the company’s operational efficiency.