Project Overview

• Project Name: SN Energy

• Role: Comprehensive marketing strategy, website development, operational consulting services

• Objective:

• SN Energy is a Cambodian company in the solar energy sector. This project involved website development and an online marketing strategy to increase brand awareness, promote energy solutions, and provide operational consulting services.

• The goal was to introduce SN Energy’s brand and services to customers, raising awareness about the importance and benefits of solar energy.

Planning Intent

• Strengthening Brand Image

• Built a trustworthy brand image around solar energy and emphasized a positive and bright future with the slogan “WONT BE DARK FOREVER,” which increased customer trust in the brand.

• User-Centered Website Development

• Designed an intuitive and responsive website that allowed users to easily explore energy-related information and request services.

• Enhancing Operational Efficiency

• Provided operational consulting services to improve SN Energy’s business processes, offering optimized solutions that increased internal efficiency.

Key Features

1. Energy Solutions Information

• Provided detailed information about solar energy, its advantages, and installation methods, helping customers make informed decisions.

2. Online Service Application & Consultation

• Integrated a system that allowed users to easily apply for services and consult with SN Energy, encouraging direct customer engagement.

3. Business Solution Promotion

• Delivered content and promotional materials that effectively communicated SN Energy’s services and business model, reinforcing the brand message.

Design Concept

• Color Scheme: Used yellow, navy, and green to highlight the solar energy-related image, delivering a nature-friendly and trustworthy brand identity.

• Icons and Graphics: Incorporated graphic elements representing solar panels and the sun, visually aligning the design with the core business of the brand.

• Responsive Web Design: The website was designed responsively to ensure it functioned seamlessly on both mobile and desktop, optimizing the user experience.

Expected Outcomes

• Enhanced Brand Trust: The clear message and trustworthy design helped gain consumer trust and increased demand for energy-related solutions.

• Effective Online Marketing: The website and marketing strategies successfully raised awareness about solar energy and promoted sustainable energy use.

• Increased Operational Efficiency: Operational consulting services optimized business processes, improving the company’s efficiency.