Project Overview

• Project Name: E-commerce Development Storyboard

• Role: Comprehensive marketing strategy, website development, overseeing online commerce operations

• Objective:

• The goal was to build an e-commerce platform aimed at the Cambodian market, providing a wide range of products and enhancing the convenience of online shopping for consumers.

• We established a strong foundation for efficient online sales and ensured optimized shopping experiences for both local and international consumers.

Planning Intent

• Localized Marketing Strategy

• Developed a tailored marketing strategy targeting both the Cambodian and international markets, offering products and services that met the needs and preferences of local consumers.

• Intuitive Website Design

• Designed the website with intuitive UI/UX to provide consumers with a seamless shopping experience, allowing them to explore products and make purchases easily.

• Efficient Online Commerce Operations

• Maximized platform efficiency and provided strategic business operations that contributed to increased online sales.

Key Features

1. Multilingual Support and Localization

• Offered multilingual support and various currency options, ensuring that both Cambodian and international customers could shop with ease.

2. E-commerce System

• Optimized all shopping functionalities, including product search, cart, and payment systems, ensuring a smooth shopping experience.

3. Customer-Centric Services

• Provided personalized product recommendations based on customers’ purchase history and preferences, encouraging repeat visits.

Design Concept

• Color Scheme: Used colors that reflect the local cultural characteristics of Cambodia, creating a friendly and trustworthy design.

• Icons and Graphics: Applied simple and intuitive design elements to improve the overall user experience.

• Responsive Design: Developed a responsive website to ensure that it functioned seamlessly across mobile and desktop platforms, offering an optimized experience.

Expected Outcomes

• Increased Customer Acquisition and Engagement: The intuitive design and optimized e-commerce system contributed to increased user engagement and repeat visits.

• Enhanced Brand Trust: The professional and sleek design helped build consumer trust, resulting in more loyal customers.

• Effective Marketing and Sales: The tailored marketing strategy contributed to increased sales and brand recognition.

Chinese Enterprise Project