Project Overview

• Project Name: 20MLkorea Coffee

• Role: Comprehensive marketing strategy, website development, online commerce consulting

• Objective:

• 20ML Coffee is a high-quality Indonesian coffee brand. The goal was to establish brand recognition and boost global online sales through an optimized website and marketing strategy.

• The project aimed to introduce the brand’s unique product lineup and showcase the distinct characteristics of various Indonesian coffee beans to global consumers, driving increased sales through an online store.

Planning Intent

• Establishing Brand Identity

• Built a brand image that emphasizes the uniqueness and high quality of Indonesian coffee beans, differentiating it through the website and marketing content to convey its distinct brand values.

• User-Centered Website Development

• Developed an intuitive online store where customers could easily explore coffee types, origins, and flavor profiles, and purchase coffee beans effortlessly.

• Global Marketing Strategy

• Implemented a marketing strategy targeting international markets with multilingual support and promotional materials, boosting global sales and spreading the excellence of Indonesian coffee.

Key Features

1. Detailed Product Information

• Provided comprehensive details about each coffee bean’s origin, flavor profile, and characteristics, helping consumers easily understand and select their preferred products.

2. E-commerce System

• Optimized the shopping experience by integrating a user-friendly online store, complete with a simple payment system.

3. Brand Promotion and Marketing Content

• Shared stories about the origins, production processes, and unique qualities of the coffee beans, engaging consumers and building interest in the brand.

Design Concept

• Color Scheme: Used earthy, natural tones to emphasize the connection between coffee, nature, and the high-quality ingredients that make up the product.

• Icons and Graphics: Applied simple, intuitive icons and elegant graphics to visually communicate the freshness and premium quality of the coffee.

• Responsive Web Design: Created a responsive website that works seamlessly across both desktop and mobile platforms, ensuring optimal user experience on all devices.

Expected Outcomes

• Global Customer Acquisition: The website and online store helped establish the brand’s recognition worldwide and attract international customers.

• Enhanced Brand Trust: The high-quality coffee products and professional website design helped build trust with consumers.

• Increased Online Sales: Optimized e-commerce functionality and effective marketing strategies resulted in increased sales and consumer engagement.