Project Overview
• Project Name: Green Mall Health Supplement Brand
• Role: Comprehensive marketing strategy, website development, business consulting
• Objective:
• Green Mall, a health supplement brand, aimed to boost online sales, strengthen brand trust, and drive customer engagement through a user-friendly website.
• Along with establishing a solid brand image, the goal was to build an online platform that provided consumers with confidence and competitive edge in the market.
Planning Intent
• Brand Strategy and Marketing
• To enhance brand identity, we used the Green Mall logo and related design elements to convey the brand’s value and build trust with customers.
• The overall marketing strategy focused on showcasing the benefits and reliability of the health products, providing consumers with useful information through engaging content on the site.
• User-Centered Website Design
• The website was designed with an intuitive layout and simple navigation, enabling customers to easily explore product information and make purchases.
• Mobile Optimization and Responsive Web Design
• A responsive website was created, ensuring seamless performance on both mobile and desktop devices, providing a consistent experience across various platforms.
Key Features
1. Online Store
• Integrated an intuitive e-commerce feature, allowing customers to easily browse and purchase health supplements, with a simple payment system.
2. Health Supplement Information
• Detailed product information, including benefits, usage instructions, and ingredients, was provided to enhance consumer trust.
3. Franchise and Business Information
• Provided potential franchisees with detailed business information, offering an easy process for inquiries and franchise applications.
Design Concept
• Color Scheme: Used shades of green to reflect the brand’s eco-friendly image, creating a natural and trustworthy aesthetic.
• Icons and Graphics: Sleek and intuitive icons and graphic elements were incorporated to facilitate easy navigation on the website.
• Layout: The clean and organized layout ensured easy access to product information and related content, enhancing user experience.
Expected Outcomes
• Increased Customer Acquisition and Engagement: The intuitive design and e-commerce system facilitated higher customer participation and repeat visits.
• Enhanced Brand Trust: Improved user experience and a strong brand image helped build consumer trust and loyalty.
• Strengthened Market Competitiveness: The structured website and marketing strategies contributed to boosting market competitiveness and driving online sales.