Project Overview
• Project Name: JINISKIN Beauty Care Franchise
• Role: Comprehensive marketing strategy, website development, franchise business consulting
• Objective:
• JINISKIN is a beauty care and lifting-focused franchise. The goal was to expand the customer base by building a strong brand image, integrating an online reservation system, optimizing the website for mobile and desktop, and running effective online marketing campaigns.
• We provided comprehensive business consulting and brand strategy to support the growth and success of the franchise business.
Planning Intent
• Brand Strategy and Marketing
• Developed a marketing strategy that focused on building brand recognition and trust with customers by providing an intuitive and friendly user experience, along with an integrated online reservation system.
• User-Centered Website Design
• The website was designed to strengthen the brand image with a sophisticated look, offering an intuitive interface that allows customers to easily find information and book services.
• Mobile Optimization and Responsive Web Design
• Created a responsive website optimized for a variety of devices, ensuring that users can conveniently access the services from any device.
Key Features
1. Online Reservation System
• Integrated a user-friendly online reservation system, allowing customers to book services directly through the website, simplifying the booking process.
2. Brand Image and Promotion
• Incorporated various content and promotional material to enhance the brand’s identity and advertise the beauty care services.
3. Franchise Information
• Provided detailed information about the franchise process for potential franchisees, making it easy for them to inquire and apply.
Design Concept
• Color Scheme: Used a sleek and modern color palette to provide a sense of trust and reinforce the brand image with a clean design.
• Icons and Graphics: Applied intuitive icons and elegant graphics to help users quickly understand the services and easily navigate the website.
• Layout: The clean and organized layout ensures users can easily find the services they are looking for while maintaining an elegant appearance.
Expected Outcomes
• Increased Customer Acquisition and Engagement: The integration of the online reservation system and promotions increased customer engagement and acquisition.
• Enhanced Brand Trust: By improving the user experience and delivering a sleek design, we strengthened brand trust, contributing to franchise business expansion.
• Effective Marketing Campaigns: The overall marketing strategy successfully boosted brand recognition and helped attract new customers.
