Project Overview
• Project Name: Korea East West Food
• Role: Website planning and design, UI/UX development
• Objective:
• To provide an intuitive structure and design that allows users to easily find the information they need on the website.
• The aim was to offer a fast and efficient navigation experience, reflecting user needs and convenience.
Planning Intent
• User-Centered Design
Prioritizing user experience, the design was kept simple and intuitive. All services on the site are easily navigable, offering personalized information and functions.
• Modern and Clean Design
The design incorporates the latest web trends, creating a sleek interface that instills trust in users while maintaining visual simplicity.
• Responsive Website
The layout was designed to be optimized for both mobile and desktop devices, ensuring the same user experience across various screen sizes.
Key Features
1. Easy Navigation
• Users can quickly find what they need through intuitive menus and search features.
2. Personalized Services
• Personalized content and services are recommended based on users’ previous search history, increasing user engagement.
3. Mobile Optimization
• The site works seamlessly on both desktop and mobile, providing an optimized experience across all devices.
Design Concept
• Color Scheme: A sleek color combination was used to provide a modern and clean design, ensuring that users feel confident while navigating the site.
• Icons and Graphics: Intuitive icons and graphic elements were used to make the information easy to digest and enhance the overall user experience.
• Layout: A clean and simple layout was used to highlight key information, making it easier for users to navigate the website.
Expected Outcomes
• Improved User Experience: The website helps users quickly explore and easily find the information they need.
• Increased User Engagement: The personalized recommendation system will increase user interaction with the site.
• Brand Credibility: The sleek and intuitive design will enhance brand trust, encouraging users to continue visiting and using the site.
