Project Overview

Project Name: Korean HYUNDAIMOTORSTUDIO

Role: Website planning and design, UI/UX development

Objective:

• To provide a user-friendly and intuitive website where users can easily access services and find information. The goal was to optimize the website’s design and content layout to maximize visitor experience.

• The website was structured to showcase key features and services clearly, ensuring efficient navigation so users can quickly find what they are looking for.

Planning Intent

Providing Intuitive User Experience

Prioritizing usability in both design and interface, the website was structured so that users could quickly access the information they need.

Modern and Sleek Design

By reflecting the latest web design trends, the website emphasizes a clean and sophisticated aesthetic, building trust with users and enhancing brand image.

Responsive Website

The site was optimized for both desktop and mobile devices, providing a consistent user experience across all devices.

Key Features

1. Personalized Services

• The website offers personalized content and recommendations to help visitors easily find the services they need.

2. Intuitive Menu and Navigation

• Simple and clear menu systems, along with a clean UI/UX, ensure that users can quickly find the information they need.

3. Mobile Optimization

• All pages are designed to provide the same high-quality experience on both desktop and mobile devices, ensuring seamless use on smartphones as well.

Design Concept

Color Scheme: Clean, modern color combinations to offer visual comfort while building trust with users.

Icons and Illustrations: Intuitive icons and images enhance user experience, making information easier to understand.

Layout: Content was neatly organized according to screen proportions, with important content highlighted to guide the user’s attention.

Expected Outcomes

Enhanced User Experience: Simplified interface and intuitive design enable users to easily access services, leading to higher user satisfaction.

Increased Visitor Engagement: The recommendation system and clear information provision encourage more site engagement and help reduce bounce rates.

Stronger Brand Image: The sleek design strengthens the brand’s image and encourages users to return and continuously engage with the website.

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