The Value of Differences in Ideas

Project Overview
This website was designed to deliver unique experiences through the fusion of diverse creative ideas.

  • Beautiful Machine: Interactive content that transforms complex mechanisms into simple, elegant designs.
  • Beautiful Story & Plot: A narrative design project emphasizing emotional connections through user-driven storytelling.
  • My Donation Activities: A feature to visualize personal donation records and transparently communicate social impact.
  • Korean Beautiful Stores MALL APP: A commerce app project introducing Korean small brands and artisan products to global users.

Planning Intentions

  • Enhanced Storytelling:
  • Intuitively displays ongoing donation programs and fundraising statuses to help users perceive donations as “meaningful consumption.”
  • Technology & Role
  • Lowering Participation Barriers:
  • Designed to allow users to quickly participate in donation activities through a simple registration/authentication process upon the app’s first launch.
  • Simple and Warm Tone & Manner:
  • Used beige and green tones as the main color palette to visually represent social value and eco-friendliness.
  • Frontend: HTML5, CSS3, JavaScript (React.js)
  • Backend: Node.js, MongoDB
  • Design: Minimalist UX-focused design concept
  • Achievement: 15,000+ monthly active users and 30%+ conversion rate

Key Features

  1. Easy Registration & Authentication:
    • Phone number authentication and minimal personal information input for immediate donation and shopping.
    • Minimized terms and conditions steps to reduce user entry barriers.
  2. Donation Process Guidance:
    • Intuitive illustrations and simple guide texts to explain donation methods (monetary, goods, etc.).
    • Provides a “My Page” feature for users to check donation history and participation records anytime.
  3. Shopping/Product Page:
    • Allows users to search and purchase second-hand, donated, or new items from Beautiful Store.
    • Highlights the concept of “ethical consumption” using green tones, linking product purchases with donations.
  4. My Donation Activities:
    • A dashboard where users can view their donation history, fund usage status, and volunteer schedules at a glance.
    • Proposed badge or ranking system (optional) to provide a sense of achievement and motivation.

Design Concept

  • Main Colors: Light beige background + accent green.
  • Tone: Eco-friendly, warm, and trustworthy.
  • Illustration Usage:
    • Simple line illustrations of people and objects to enhance visual focus and create a poetic atmosphere.
  • Intuitive Navigation:
    • Clear separation of donation, shopping, and my page through bottom tabs (or top menu bar).
    • Designed to handle user flow with minimal taps.

Expected Outcomes & Achievements

  • Spread of Donation Culture: Simplified registration and donation processes enable more users to participate easily.
  • Enhanced Brand Image: Minimalistic and emotional design focused on “beautiful activities” emphasizes the company’s social value.
  • Improved User Satisfaction: Transparent tracking of individual donation statuses and shopping histories builds trust.

Core Value
“Distinct ideas enrich the world.”

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WELCOME TO JAY BEYOND GLOBAL

Why Choose JAY BEYOND GLOBAL?

Creating Digital Experiences That Matter