Korean Beautiful Stores MALL APP

The Value of Differences in Ideas

Project Overview
This website was designed to deliver unique experiences through the fusion of diverse creative ideas.

Beautiful Machine: Interactive content that transforms complex mechanisms into simple, elegant designs.

Beautiful Story & Plot: A narrative design project emphasizing emotional connections through user-driven storytelling.

My Donation Activities: A feature to visualize personal donation records and transparently communicate social impact.
Korean Beautiful Stores MALL APP: A commerce app project introducing Korean small brands and artisan products to global users.

Planning Intentions

Enhanced Storytelling:
Intuitively displays ongoing donation programs and fundraising statuses to help users perceive donations as “meaningful consumption.”
Technology & Role

Lowering Participation Barriers:
Designed to allow users to quickly participate in donation activities through a simple registration/authentication process upon the app’s first launch.

Simple and Warm Tone & Manner:
Used beige and green tones as the main color palette to visually represent social value and eco-friendliness.

Easy Registration & Authentication:
- Phone number authentication and minimal personal information input for immediate donation and shopping.
- Minimized terms and conditions steps to reduce user entry barriers.
Donation Process Guidance:
- Intuitive illustrations and simple guide texts to explain donation methods (monetary, goods, etc.).
- Provides a “My Page” feature for users to check donation history and participation records anytime.
Shopping/Product Page:
- Allows users to search and purchase second-hand, donated, or new items from Beautiful Store.
- Highlights the concept of “ethical consumption” using green tones, linking product purchases with donations.
My Donation Activities:
- A dashboard where users can view their donation history, fund usage status, and volunteer schedules at a glance.
- Proposed badge or ranking system (optional) to provide a sense of achievement and motivation.

Main Colors: Light beige background + accent green.
Tone: Eco-friendly, warm, and trustworthy.
Illustration Usage:
- Simple line illustrations of people and objects to enhance visual focus and create a poetic atmosphere.
Intuitive Navigation:
- Clear separation of donation, shopping, and my page through bottom tabs (or top menu bar).
- Designed to handle user flow with minimal taps.

Spread of Donation Culture: Simplified registration and donation processes enable more users to participate easily.
Enhanced Brand Image: Minimalistic and emotional design focused on “beautiful activities” emphasizes the company’s social value.
Improved User Satisfaction: Transparent tracking of individual donation statuses and shopping histories builds trust.

Core Value
“Distinct ideas enrich the world.”

// Contact Us