Project Overview
• Project Name: LINE IP MALL Website Planning
• Role: Web Planning & UX Design; Proposed the overall design concept
• Objective: To showcase the charm of LINE FRIENDS character IP products in a more intuitive and appealing manner, while providing a user-friendly online shopping environment.
Planning Intent
• Emphasizing Character Identity
Highlight the unique personalities of LINE FRIENDS characters (e.g., Brown, Chimi) so that visitors can immerse themselves in the brand story.
• Bright and Cheerful Color Palette
Utilize mainly yellow tones to convey the playful and energetic vibe of the character merchandise.
• Streamlined Shopping Process
Ensure users can easily proceed from product discovery to purchase with minimal clicks, thereby increasing conversion rates.
Key Pages & Features
1. Main Page
• Hero Banner: A welcoming tagline such as “Hello, I’m Chimi!” to introduce new products or promotions in a visually striking way.
• Featured Product Section: Display popular items for characters like Brown, Chimi, Sally, etc. in a card layout.
• Auto-Sliding Banners: Showcase upcoming releases, sale events, or special offers to immediately catch user attention.
2. Product Listing & Detail Pages
• Category/Character Filters: Allow users to quickly find items by their favorite characters.
• Product Details: Provide features like zoom-in images, additional image galleries (lifestyle shots, close-ups), and user reviews or ratings.
• Purchase Triggers: Highlight discounts, stock alerts, and related product suggestions.
3. Brand Story & Events
• LINE FRIENDS IP Universe: Present backstories, collaborations, or fun facts about each character.
• Promotions & Special Offers: Limited-edition product launches, gift-with-purchase campaigns, and more, to encourage return visits.
4. Cart & Checkout Process
• Mini Cart Preview: Quick add and edit functions for items.
• Mobile Optimization: A simplified checkout flow so customers can purchase seamlessly on mobile devices.
5. Footer & Customer Support
• Character Icons as Social Links (Instagram, Facebook, KakaoTalk, etc.) to maintain a playful brand image.
• FAQ, Returns & Refunds, Customer Inquiry for increased trust and convenience.
Design Concept
• Consistent Color Palette: A main focus on yellow and white, with accent colors (brown, pink, green, etc.) for variation.
• Character Icon Lineup: Use small character logos or emojis in the footer to reinforce brand identity.
• Lively Animation: Subtle hover effects or color changes on icons for an extra layer of fun and engagement.
Project Outcomes (Example)
• Reduced Bounce Rate: A clear category layout and simplified checkout flow led to higher conversion rates.
• Enhanced Brand Immersion: Emphasis on character stories increased average session duration.
• Unified Aesthetic: A cohesive use of bright colors helped convey a cheerful mood across all pages.